Product & UX Designer
Worked across app UX, landing pages, and marketing assets in collaboration with product, sales, and marketing teams.
The product required clearer communication and stronger onboarding to support user adoption and marketing performance.
Designed the experience as a conversion journey across product and marketing touchpoints.
Designed and improved key app flows for tracking, notifications, and user interaction.
Designed responsive landing pages to support acquisition and product understanding.
“Banner for sweepstakes has resulted in some of the most successful sweepstakes in Fressnapf history, through individual sweepstakes more than 55,000 people could be addressed.”
“The new chatbot-dog icon leads to higher involvement of customers with the bot, in the first week after launch to 5% higher/better valuation of chatbot.”
“With launch of help center https://tracker.fressnapf.de/helpcenter/ we see 5% lower ticket inquires in our customer care.”
“trough launch and relevant communication of accessories (charger, colourful frames) a revenue of 15.000 Euro of tracker accessories could be reached in first 8 weeks after launch. And this despite the fact that spending on non-food items is generally declining.”
by Sascha Klein - Expert Tracker Operations & Happiness
Aligning product UX and marketing communication is key to conversion.
The project focused on reducing friction between discovery and usage.
