Process & Team Impact
Beyond UI, I worked on improving how teams collaborate and make decisions.
I introduced:
– structured workflows via Azure DevOps
– shared ticket templates with POs
– regular feedback and critique rituals
I also collaborated closely with engineers through technical deep-dives,
ensuring design decisions were feasible and scalable.
Product Impact
The impact of the redesign was both product and organizational:
– Reduced UI inconsistencies across core workflows
– Improved task efficiency in complex data interactions
– Increased clarity in information-dense interfaces
– Faster onboarding for new users
– Stronger adoption of shared design patterns across teams
Key Insight
In complex B2B systems, clarity come from structuring how users interact with data.
Consistency, hierarchy, and system thinking have a bigger impact than visual polish alone.
Social proof
“Caterina’s no-nonsense attitude made it really easy and fun to work with her.
We made decisions quickly without dragging out the ideation process. Her structured mindset and ability to hold the line on what matters—while adapting to business needs—was truly inspiring.”
- Chirill Cebotari, Senior Product Owner
I greatly appreciate Caterina's open and honest nature. She possesses a wealth of
experience and a wide skillset as a designer. Caterina effectively leverages her
experience to optimize processes within the design team and improve cross-team
collaboration. Her skillset has also contributed to enhancing the quality of design on
our platform, as clearly demonstrated by the Rebrush project. Caterina's expertise has
had a significant impact on the success of the team.
- Catharina Börgert, Junior Designer
