My role
Senior Product Designer
Led UX/UI redesign of the Help Center across navigation, search, and content structure.
- Improved information architecture and content hierarchy
- Redesigned search and filtering experience for different target audience
- Introduced scalable UI patterns and visual system (fonts, colourc, tags, cards)
- Redesigned icon library
- Collaborated with PM, developers, and stakeholders
Problem
The Help Center had grown without a unified structure, leading to:
- Poor content discoverability
- Inconsistent navigation patterns
- High cognitive load for users
- Fragmented experience across audiences (marketers, developers, partners)
Approach
Focused on improving the full support funnel:
from search → navigation → content consumption.
- Reworked information architecture with cards systems and new search
- Simplified navigation and entry points
- Introduced segmentation by audience
- Designed consistent UI components across pages
Introducing a system of new cards and badges, designed with dedicated target colors, proved to be a game-changer in improving recall and recognition while navigating to find content.
Impact
- Improved content discoverability and navigation clarity
- Reduced time-to-answer for users
- Lower cognitive load across complex content flows
- Enabled scalable content system for future growth
- Increased consistency across platform touchpoints
